Big Business

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"The biggest big business in America is not steel, automobiles, or television. It is the manufacture, refinement and distribution of anxiety." --Eric Sevareid

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My Fruitive Challenge Diet: Day One!

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I’m excited to begin my Fruitive Challenge today! It’s a big leap of faith because I had never imagined myself committing to a 100% Whole Foods Plant Based diet! But here I am doing it. I thank my brother Gregg for recruiting and motivating me to give it a try. He’s been eating this way for several years now and he looks much healthier than I do. Here he is advertising his restaurant, Fruitive , on Instagram. Here’s the catch though, for the first two months of the diet, I’m also committed to eating SOS free diet, which means no added salt, oils, or sugar in the food I consume. I have been pretty worried about that part of the plan because I love my salt, oil, and sugar, but I have to say that I had a really good first day of it. I ate fresh fruit for breakfast, rice and salad for lunch, and a rice and beans bowl for dinner. The trick for me is to add a variety of no salt seasonings to taste and to toss in a mix of vegetables including avocado. I had one mishap worth mentioning though...
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Egg McMuffins with a Side of Humble Pie

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We pull into a McDonald's drive thru for a late night snack on our drive back home from a holiday trip. I order Egg McMuffins with ham for everyone because they're cheaper and have fewer calories than cheeseburgers, and because Laura has never tried one before. In front of us is a car with a personalized license plate that says "PRINCESS" using a creative combination of letters and numbers. I laugh aloud and crack a lame joke about the chances that Royalty is placing an order on the royal credit card. When I pull up to the window to pay, the cashier says, "Don't worry about it. The lady in front of you paid for your order."  "What!"  "The lady in the car in front of you just paid for your order!"  "Wow, that's great!" I say, but m y face flushes red as I recall my judgmental comment. I glance over at my wife and say,  "If she only knew what I just said about her!"  I look up and catch the benevolent pr...
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My WFPB Diet: Day 258–Don’t Die Documentary Review Pt 1

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 I’m impressed to learn more about Bryan Johnson’s life in the new Netflix documentary, Don’t Die: The Man Who Wants To Live Forever . I had already formed a positive opinion of him because of a podcast interview. He strikes me to be a sincere, deep thinking, self-driven man who is passionate to transform his life in every way not just for better health but also for optimal longevity. The documentary seems to further affirm my belief in him as a good person who intends to be well for as long as possible. I don’t buy the accusations that he’s merely a snake oil salesman preying on gullible people for their money. He has plenty of money. The monetization of his Blueprint project was an afterthought after many people clamored that he should share his regimen with them instead of keeping it to himself. Although, I don’t think what he’s doing is scientific, and I can’t imagine myself doing much more than a small fraction of the dieting, exercising, and biohacking of himself that he does...
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